Go-to-Market
We’ve developed a route-to-market approach that leverages customer-generated data, focuses on personalization, and engages influencers to become advocates for the brand.
Applying years of best practices, we leverage omni channels to reach the right persona and role.
Asset Development
We work closely with our clients to articulate messages based on customers’ input and then engage industry analysts, press, and influencers through two-way interactive communications for validation. Our goal is to have customers endorse the brand message and use word-of-mouth marketing to capture demand.
We reverse the traditional marketing approach by developing crisp messaging based on influencers’ engagement rather than rely solely on product features.
Process
Data gathering with the product teams and executives
Market perspectives from influencers and trend-analysis
Customer intelligence from listening programs
Gap analysis
Segmentation: identify the influencers
Competitive landscape
Collaborative marketing with customers and advocates
Message refining and testing
Launch through traditional and evolving channels of communications
Sales enablement tools for Web, Mobile, and Events
Internal sales enablement execution