Netchannels has developed a route-to-market approach that leverages customer-generated data, focuses on personalization, and engages influencers to become advocates for the brand.
Netchannels applies years of best practices leveraging omni channels to reach the right persona and role. Potential customers want different kinds of content at different stages of their research and purchase process. Therefore, selecting the appropriate communications vehicle for bringing a new product to market is essential to hitting the mark.
Asset development: we work closely with our clients to articulate messages based on customers’ input and then engage industry analysts, press, and influencers through two-way interactive communications for validation. Our goal is to have customers endorse the brand message and use word-of-mouth marketing to capture demand.
We reverse the traditional marketing approach by developing crisp messaging based on influencers’ engagement rather than rely solely on product features.