Channel Strategy

Working with the Channels/Alliances team, we design the overall program that best fits the solutions. We design both refer and resell options. We set KPIs to evaluate the success of the program. We enable a community of partners by either leveraging the existing company social platform or we implement a new one for partners. We work with all departments of the company to secure program elements such as contracts, pricing, fulfillment.

Program Execution

We execute the different marketing programs overseeing implementation from A through Z with some or all of the following marketing tools:

  • Online Partner Program with interactive communications
  • Support Community for partners
  • Online registration/application
  • Joint customer lead generation through Webinars and thought leadership programs
  • Online Deal Registration
  • Sales enablement tools
  • Industry events joint participation
  • Partner conference and advisory board
  • Road shows

Joint Marketing

Netchannels also develops joint channel marketing programs and campaigns with partners aimed at specific target audiences. We help design the program and handle its execution for both companies leveraging their respective internal resources when needed.

A few recent examples:
Savvis Alliances