Channel Marketing

Netchannels has helped multiple companies build net-new revenue through channel partners.

  • Design channel marketing programs for all types of partners: (US and International)
  • Technology Partners
  • System Integrators
  • Two-Tier Distribution
  • ISVs
  • Recruitment
  • Sales promotions
  • End user demand for the reseller base.
  • Customer success stories


Working with the Alliances team, we design the overall program that best fits the solutions. For example, Cloud solutions require different approach than traditional software licensing and we design both refer and resell options. We set KPIs to evaluate the success of the program. We enable a community of partners by either leveraging the existing company social platform or we implement a new one for partners. We work with all departments of the company to secure program elements such as contracts, pricing, fulfillment.

The Execution Phase:

Relying on our expert staff, we execute the different marketing programs overseeing implementation from A through Z with some or all of the following marketing tools:

  • Online Partner Program with interactive communications
  • Support Community for partners
  • Online registration/application
  • Joint customer lead generation through Webinars and thought leadership programs
  • Online Deal Registration
  • Sales enablement tools
  • Industry events joint participation
  • Partner conference and advisory board
  • Road shows

Joint Marketing

Netchannels also develops joint channel marketing programs and campaigns with partners aimed at specific target audiences. We help design the program and handle its execution for both companies leveraging their respective internal resources when needed.

A few recent examples: