Contingent Workforce: the New Era of Talents

According to the Bureau of Labor Statistics, contractors account for about 26% of the workforce and the managed services market is expected to grow to $257.84 billion by 2022.

Why consider Managed Services?

The concept of Managed Services is to outsource a support function to an expert agency that excels at managing the methods, the resources, and the expertise needed to meet deliverables and milestones within a defined budget.

It is a model that allows a company to operate within known parameters such as budget, timeline, and specific deliverables. It lends itself to scaling up or down based on company initiatives and business drivers. It takes the "sweat" out of the planning and execution of projects. Finally, it ensures success as the performance drives the compensation.

A big advantage of the model is for clients to focus their efforts on Intellectual Property and employee retention and delegate the execution to experts who will continue to deliver as long as the need exists or leave when the function is no longer required. It is one of the most flexible workforce models and has mushroomed in the last 10 years in fast-pace industries.

The contractual agreement is based on Service Level Agreements (SLA) that state the performance and quality metrics of the client/agency relationship for the particular outsourced function.

Common Managed Services handled in the area of Marketing, Operations, and Finance

  • Event Management (either full-service or only components of an event)
  • Creative Services: Graphic Design, Writing & Editing, PPT, Video production
  • Marketing Automation: Eloqua, Pardot, Marketo lead management
  • Data and analytics
  • Program/project management
  • Digital marketing program execution
  • Social media strategy, planning, and execution
  • Web content audit and management
  • Operations: data analysis: mining, quality, cleansing
  • Influencer relations and programs with analysts & press communities
  • Sales operations in M&A: migrating data, transitioning processes, and Day 1 readiness

How to engage in a Managed Services Model?

There is no one size fits all. Clients can bring in one talent or an entire team depending on how much they need to scale and how fast they require results. Flexibility is a key success factor. Companies are also able to choose from a broad pool of skilled, experienced specialists to maximize project efficiency.

The contingent workforce is an increasingly important component of an integrated workforce strategy. To harvest the benefits from this model, clients should align themselves with an established and reputable agency with high expertise in the field. Traditional staffing agencies are not always the right choice because of their general industry knowledge. Clients should demand an in-depth understanding of the marketing discipline for example as well as domain expertise such as technology.

About Netchannels

Netchannels has helped high tech companies for 22 years define and execute marketing campaigns. Our pool of talents is very solid and offers a very broad skill-set. We take the pain out of the hiring process by handling all the labor involved in recruiting, screening and interviewing job candidates. We onboard contractors and provide benefits. We carry a very high business liability insurance and meet all of the financial ratios required by the largest high tech companies. We’re also a certified WOSB.

The Value of Networking

Networking is to interact with other people to exchange information and develop contacts. When done well, networking can further one’s career or professional development. It leads to more job and business opportunities, broader and deeper knowledge, and faster advancement.

Networking versus Brown-nosing

Networking is not something you do one time when you need something. That behavior is called exploitative… Networking is an on-going activity. It is the cultivation of productive relationships that grow over time. Think of it as Friendworking when the people you connect with become more than just a name or a position. These connections are more than just a node in a professional network, they represent people you can comfortably call-up and ask for help.

To cultivate relationships, it starts with Giving

Networking works best when the mindset is geared towards giving and not taking. Don’t think for a second that because you’re currently looking for a job and need help that you’re not in the position of giving. We all are in a position to bring something to the table. Think beyond the obvious. You can find many ways to give such as gratitude, recognition, enhanced reputation as described in the book: “Influence without Authority” by A. Cohen and D. Bradford.

Another way to think about networking is to “pay it forward”. The concept of doing something good for someone in response to a good deed done on your behalf. However, you don’t repay the person who did something nice for you. Instead, you do something nice for someone else.
Pay it forward should be done with a selfless spirit. This means that one person helps another without hoping for repayment or good deeds in return.

On-going and authentic networking

The ultimate goal is to embrace networking as an on-going activity embedded into your weekly schedule. It is not an ad hoc activity that pops-up when you’re in need. It is fully integrated in your life style. When people focus on the collective benefits of making connections such as support my company or help my customers, networking is more authentic and not self-promoting. Networking is a necessity and should be a priority in your professional life because it improves the quality of work and increases job satisfaction.

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Execution is probably one of the most valuable functions in a marketing organization. The talent of the project manager can make a program successful or disastrous. We often take for granted the qualities required to deliver a flawless execution:

  • Attention to details
  • Superior organization skills
  • Excellent verbal and written communications
  • Leadership skills
  • Clear and concise delivery of directions
  • Efficient meeting moderator
  • Outstanding time management skills
  • Adopting a “yes” attitude
  • Anticipating the unknown
  • Quickly correcting the mistakes to minimize negative impact
  • Focusing on the positive
  • Rallying team efforts
  • Fostering team spirit
  • Keeping an eye on the long-term deliverable
  • Customer-oriented

At Netchannels we understand these skills for having managed many projects for small and large companies. We understand project execution and how to become part of your marketing team embracing your company culture yet not becoming an extra headcount in your organization.

Our agency value proposition is: Flawless Execution.

Why should you do things differently

Individuals want different kinds of content at different stages of their research and purchase process. Therefore, context is essential and the more businesses know about the audience, the more appropriately they can tailor the interactions.

With over 80% of online content being generated by users, businesses are turning to their communities to develop marketing content that has value and can be shared.

We offer consulting services and actionable programs aimed at strengthening the relationship between brands and customers.