Netchannels brings 20-year of expertise providing Analyst Relations managed services to high tech companies from large corporations such as Cisco systems, Google Cloud, Riverbed, Polycom to smaller organizations needing to jump-start a program.
Our expert-talents are dedicated to one client and deliver on-going, long-lasting services to the AR organization. These professionals are an integral part of your team and behave like your resources yet, they are technically our FTE employees.
Our AR managers are technology-savvy and skilled at increasing your company’s interaction, visibility, and influence with a diverse analyst community: firms like Gartner, IDC, Forrester, Aragon, ZK research, and many more. Because of their focus in specific technologies, they have existing relations with analysts covering your market space and can quickly make an impact.
Our AR consultants go beyond just flawless execution, they excel at internal communications with stakeholders and executives and become trusted advisors, leveraging their own market expertise and external analyst research and opinion to convey market trends. They guide you on when and how to engage with different firms.
Our AR managers understand how to respond to RFIs and manage deliverables for Magic Quadrants, Wave, MarketScape reports. They implement best practices for briefings, inquiries, analyst days and events. Their experience allows your organization to leap into execution and get immediate results.
We work with the ARchitect platform from ARInsights to help AR professionals manage and streamline their day-to-day activities from a single application, and increase knowledge-sharing with industry analysts. The tool enables companies to find and target relevant analysts, monitor what analysts are saying about them, collaborate with other members on the AR team, and deliver metrics that can be communicated to stakeholders.
As many analysts are acknowledged thought-leaders in their field, they are often sensitive to any disagreement. This is why we train our AR manager to negotiate well to achieve a solution where both sides win and to push back sensitively to keep a positive and long-term, working relationship.
Our AR managers also closely with communications and business peers to drive strategy and messaging. They develop and deliver programs that maximize influencer and customer awareness, consideration and recommendation for the company’s products and services globally.