The Value of Higher Education
Focus on the student first
The key to a successful recruitment campaign is to understand the profile of the prospective student. We collect and analyze data to create the optimum student profile before we develop our marketing strategy.
It’s not just the number of leads that matters.
It’s the value of a higher education
Prospective students are not aiming to just get a degree.
They want a meaningful career in a field they love.
The Student Lifecycle
We go beyond lead generation and look at the entire funnel.
The top of the funnel generates interest and gets prospective students to learn more about the institution, the academic programs, the student life, the location and the community. Digital marketing campaigns are the most efficient at the top of the funnel.
While the number of applications has increased nationwide, yields have plummeted. It is
now easier for students to apply to multiple colleges. At this late stage of the funnel, engaging in a very different way is crucial. High touch and personalized tactics are key to success.
now easier for students to apply to multiple colleges. At this late stage of the funnel, engaging in a very different way is crucial. High touch and personalized tactics are key to success.
Unique Differentiators
While many higher education institutions have a lot in common, every school has its unique differentiators. Our approach is to present the unique values of the school on top of the foundation that students expect.
Influencers
Beyond advertising, influencers with a large following have a significant impact on a prospective student’s decision. This is a new way to reach out to an audience on a very specific topic and focus on a core interest rather than the outdated blanket approach.
Understanding Gen Z
Gen Z is shaped by digital technology and social media. They value practical education and job security. They prioritize skills and experience over a degree alone, and are interested in meaningful work, a work-life balance, and flexibility. They look for authenticity, unique value, a sense of community & belonging, and they react to human connection based on their interests.
Working Professionals
These individuals are looking to further their education because they might have deferred attending college to earn a living, or they want to continue working while pursuing a higher degree. They want to acquire the skills to work in a field they are passionate about and advance their career.
Military Personnel
Guards and reserve, veterans, military spouses, and dependents represent an opportunity for higher education institutions. Providing personalized and academic support tailored to the unique challenges faced by veterans and active military personnel is a great differentiator.
International Students
While they represent a small percentage of the student population, international students often pay full tuition and bring cultural experiences to the school. They need help understanding U.S. Immigration requirements and compliance, transitioning in the US student life, obtaining driver’s licenses and social security numbers.
what our clients have to say
Our agency value proposition is Flawless Execution.
We have managed many marketing campaigns for small and large clients. We understand project execution, we become part of your marketing team and embrace your culture. We bring the best practices in marketing program implementation and pride ourselves in our flawless execution.