Capabilities

The development of a marketing strategy is not complete until a solid actionable plan has been established. We help organizations get market focused, optimize resources, and gain traction with cross-functional teams. We bring best practices in marketing program implementation and pride ourselves for our flawless execution.

SOCIAL BUSINESS STRATEGY

  • Establish a collaborative relationship with customers and advocates
  • Connect the resources through the entire organization to support a social business strategy
  • Manage conversations so “Social” becomes a company asset like its brand

CORPORATE MARKETING

  • Strong branding background and acute understanding of building, maintaining, and reinforcing the corporate brand throughout all company activities.
  • Ability to creatively articulate product positioning and company messages for multiple audiences.

MARKETING COMMUNICATIONS

  • Strong branding background and acute understanding of building, maintaining, and reinforcing the corporate brand throughout all company activities.
  • Ability to creatively articulate product positioning and company messages for multiple audiences.

SOLUTION LAUNCHES

  • Successful solution launches including: messaging, content development, press and analysts briefings, integrated field marketing plans, launch event.
  • Expertise in the Enterprise markets including verticals such as Financial Services, Government, and Healthcare.
  • Extensive channels experience with two-tier distribution, system integrators, and service providers.
  • Web site content creation as a solid vehicle for communicating with our external community.

PARTNER MARKETING

  • Collaboration with technology partners to jointly market solutions.
  • Leverage partners’ resources to scale up program execution and impact a larger target audience.

MEASURABLE OBJECTIVES

  • KPI: New registrations, Conversion,
  • Consumption metrics: bounce rate, time spent, pages viewed
  • Activity measurement: Likes, re-tweets, comments
  • Sentiment Analysis: positive or negative combined with volume
  • Source analysis: connective links, profiles
  • Customer Service ratings
  • Web analytics: when did we lose a customer in the eCommerce section
  • APM: How well the website convert visitors into customers?