Why should you do things differently

Individuals want different kinds of content at different stages of their research and purchase process. Therefore, context is essential and the more businesses know about the audience, the more appropriately they can tailor the interactions.

With over 80% of online content being generated by users, businesses are turning to their communities to develop marketing content that has value and can be shared.

The following consulting services and actionable programs are aimed at strengthening the relationship between brands and customers by developing self-sustained communities.